Plenary Session: Microsoft Keynote


All companies are striving to create value in a digitally-driven economy. Having a data strategy is key to shaping growth, disrupting industry landscapes, and sparking new business models, products, services, and experiences. Judson Althoff shared the common attributes of companies winning in the digital era.


"It’s not about selling the things you used to sell. It’s about selling into the new digital economy.”

Judson Althoff
EVP, Worldwide Commercial Business, Microsoft